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Our Vision, Mission & Values


Our vision is for Laser and all of its operating businesses and brands to be recognisable, influential, successful and sustainable in the market that they operate in whilst providing an environment for our people that is cooperative, stimulating, rewarding and proudly South African.


Our mission is to continually evolve and grow our organisation and services to enable us to provide our customers with multiple specialised logistics services in a manner which

  • develops strong partnerships
  • ensures technological excellence
  • allows for innovative solutions
  • provides for fulfillment visibility and embraces sustainable development


Underpinning our fulfillment aspirations are our values that form the foundation of our business and enable us to best serve our customers:

  • accountability and transparency
  • honesty, integrity and respect
  • growth and development
  • pushing beyond boundaries

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